1 · What we study
Signal Integrity™
Whether the internet describes your restaurant the way you actually are.
Everything else on this page sits underneath it. Your signals are the words, menus, listings, and reviews that machines read about you.
Term map
How we talk about this.
We build with frameworks and speak in outcomes. You should never need to learn our vocabulary to understand the value of the next step. But if you want the whole map on one page, here it is, in the order you meet each term.
2 · What goes wrong
The Interpretation Gap™
The distance between what you are and what AI thinks you are.
When the gap is wide, guests are sent somewhere else. That is the thing we are measuring the cost of.
3 · What we look at
Operator Vocabulary™
The words you use to describe yourself.
Generic words (cozy, authentic, elevated) give a machine nothing to hold. Concrete words do. The Translation Library on /vocabulary is this in practice.
4 · What we report
AI Hook™
The one sentence AI uses when someone asks about you.
It is the first thing shown in a Guest Read, because it is the thing guests actually see.
4 · What we report
Identity Clarity Rating™
How easily AI can tell what kind of restaurant you are.
Our core score. Low clarity is the most common reason a restaurant is left out of a recommendation.
4 · What we report
Vibe Index™
How you compare to other restaurants we've measured.
The method behind the rating, not a second score to worry about.
5 · What you get free
Guest Read™
A free reading of how AI currently interprets your restaurant.
Diagnosis only: what is happening and why it matters. No account required.
6 · What you can buy
Signal Correction Plan™
The words to change, in the order to change them.
The Complete Operator Guide: Second Edition ($47) is the first paid step, offered after a Guest Read, never before. Larger operations move to the Signal Vault™ or a Signal Integrity Audit™ inquiry.
7 · For groups
Signal Integrity IQ™
The same work across a portfolio of locations, by inquiry.
For groups and investors tracking interpretation across many businesses at once.